Product Description:
This study analyzes the demand for cough, cold, and allergy remedies across different zip codes in the United States. It provides insights into the market potential and relative share of each zip code compared to its state and the entire country. The report uses econometric models to estimate latent demand for these remedies, considering economic dynamics at the state and zip code level. It takes a strategic, long-term perspective and does not discuss specific market players or product details. The sales category includes antihistamines, throat lozenges, decongestants, and multi-purpose cold remedies for all age groups. The study encompasses information from various sources, including industry news and press releases. All figures are in US dollars and not adjusted for inflation.
Honest Review on US Zip Code Cough Remedies
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Pros:
Provides latent demand outlook for cough, cold, and allergy remedies
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Cons:
Does not discuss specific players in the market or specific product details, does not consider short-term cyclicalities, assumes constant future exchange rates
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Product Information:
- ASIN: B0BSJHLRBS
- Publisher: ICON Group International, Inc. (January 9, 2023)
- Language: English
- Paperback: 514 pages
- Item Weight: 3.19 pounds
- Dimensions: 8.5 x 1.16 x 11 inches
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Buying Guide:
- This study covers the latent demand outlook for cough, cold, and allergy remedies across the states and zip codes of the United States.
- Latent demand estimates are given across 10,833 zip codes in the United States, providing a comparative benchmark for each zip code vis-à-vis others.
- These estimates can be helpful for distribution and sales force strategies.
- However, this report does not discuss specific players in the market or product details.
- It also does not consider short-term cyclicalities affecting sales.
- The sales of cough, cold, and allergy remedies include various products within this category (antihistamines, throat lozenges, decongestants, etc.), regardless of packaging, formulation, size, or form.
- Companies like Alka Seltzer, Benadryl, and Halls participate in this industry.
- Additional information from public sources was considered in defining and calibrating this category.
- Figures are in U.S. dollars (millions) and not adjusted for inflation.
- Assumed constant future exchange rates are based on the average of the year of this publication’s release in 2022.
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